Who is responsible for ensuring trustworthy news?
The 2016 election season generated many headlines, some of which are notable for being blatantly false. Fake news ranged from, 鈥渢he Pope endorsed Donald Trump鈥 all the way to 鈥淗ilary Clinton is running a child sex ring out of a pizza shop.鈥
Did 鈥渇ake news鈥 influence the outcome of the 2016 US Presidential election? While the answer is unclear, one thing is certain. The rise of fake news has reached unprecedented levels and has raised serious concerns about how citizens receive their news and form opinions.
The increase in fake news has several sources. Social media platforms like Facebook gave these stories the same visibility as news publications, such as those from the New York Times or Wall Street Journal. Moreover, these posts often had higher engagement rates (comments and reactions) resulting in them receiving even higher visibility and prevalence in users鈥 news feeds.
Facebook CEO Mark Zuckerberg initially downplayed the problem, calling it a 鈥減retty crazy idea鈥 that fake news on Facebook influenced the election. Zuckerberg has since begun to address the fake news issue, but warns, 鈥淲e must proceed very carefully鈥 and must be extremely cautious about becoming arbiters of truth ourselves.鈥
The Society of Professional Journalists has a code of ethics with four principles: seek truth and report it; minimize harm; act independently; and be accountable and transparent. But the transition to online platforms has fundamentally changed journalism. Google and Facebook control 80 percent of ad revenues; the same revenue source that news publishers depend on. Moreover, more than 40 percent of people now get their news from social media networks 鈥 making Facebook a de facto middleman in people鈥檚 intake of news.
Facebook is taking the problem seriously, albeit with a great deal of caution. They have introduced efforts to help users spot fake news and inject indicators of trust (disputed tags) into their posts in partnership with a few institutions. They have also banned fake news sites from advertising on the network.
Does Facebook have an obligation to address the fake news problem? If so, what should be done about it?
Additional Reading
Facebook鈥檚 Biggest Threat Is Coming From This Obvious Place
The Ethics of Facebook鈥檚 Justifications to Exempt Hate and Lies by Politicians
Google, Facebook and Other Big Tech Companies Need to Play Their Position
Of Course the First Amendment Protects Google and Facebook (and It鈥檚 Not a Close Question)
Facebook鈥檚 Ethically Incoherent Response to Manipulated Content